The following conditions apply for Digital Marketing & Analytics program learners
Pace requirements
Turing College offers a self-paced learning model. It gives flexibility when choosing the goals and timeline best suited a learner’s individual needs and capabilities.
However, all scholarship receivers (for this particular Digital Marketing & Analytics program scholarships are granted by Google) have a minimum pace that they need to reach to maintain their scholarship status.
Failure to complete a program at a required pace may result in termination of a scholarship and a requirement to pay for the studies received. If you see that you cannot meet the required pace, inform us as early as possible via deadline extension request the Turing College platform.
The same deadlines will be shown for those who do not receive a scholarship, but in this case the deadlines are only for guidance – missing them will not have a negative effect.
Please be aware that the max. access to the platform for Digital Marketing & Analytics program is 12 months.
Program’s structure
The core part of the program takes approximately 500-600 hours to complete. The optional parts take approximately extra 250+ hours to complete all Specializations. The course is self paced and the actual hours can vary significantly based on previous experience and individual learning.
Each sprint ends with a practical project that needs to be successfully completed in order to progress through the course. Practical projects are evaluated in 1-1 reviews by industry experts and peers.
Important: the exact structure and topics are expected to change regularly based on developing market needs and technologies.
Module 1: Introduction to Digital Marketing | ||
8% | Sprint 1 | Getting started with Digital Marketing |
10% | Sprint 2 | Advertising types & acquisition |
10% | Sprint 3 | Customer lifecycle management + CRM |
Module 2: AI and Martech Fundamentals | ||
8% | Sprint 1 | Google AI Essentials and Martech |
Module 3: Google Marketing Solutions | ||
10% | Sprint 1 | Google measurement & reporting |
10% | Sprint 2 | Google Search, Video and App Ads |
Module 4: Social Media Marketing Solutions | ||
8% | Sprint 1 | Social Media Fundamentals |
Module 5: Affiliate Marketing | ||
8% | Sprint 1 | Introduction to Affiliate Marketing |
Module 6: Performance Optimization: Marketing Analytics and CRO | ||
10% | Sprint 1 | Marketing Analytics |
10% | Sprint 2 | Conversion Rate Optimisation |
Module 7: Search Engine Optimization (SEO) | ||
8% | Sprint 1 | Introduction to SEO |
Specialization Module: Advanced marketing analytics - Looker Studio | ||
Sprint 1 | SQL basics | |
Sprint 2 | Marketing analytics and dashboards with Looker Studio | |
Sprint 3 | Mock Interview | |
Specialization Module: Advanced marketing analytics - PowerBI | ||
Sprint 1 | SQL basics | |
Sprint 2 | Marketing analytics and dashboards with PowerBI | |
Sprint 3 | Mock Interview | |
Specialization Module: Advanced Conversation Rate Optimization (CRO) | ||
Sprint 1 | Digital psychology and persuasion for conversion optimization | |
Sprint 2 | Mock Interview | |
Specialization Module: Advanced Social Media | ||
Sprint 1 | Social Media Marketing Capstone | |
Sprint 2 | Mock Interview | |
Specialization Module: Advanced SEO | ||
Sprint 1 | Advanced SEO | |
Sprint 2 | Mock Interview | |
Specialization Module: Advanced Affiliate and Partnerships | ||
Sprint 1 | Advanced Affiliate and Partnerships | |
Sprint 2 | Mock Interview |
*Turing College reserves the right to update and (or) amend the program curriculum and its structure as well as release new program versions.
Detailed structure of the program can be found here - https://www.turingcollege.com/digital-marketing#
Specialization modules
After completing the core part of the program, you will have the opportunity to choose a specialization module. The module is designed to help you further develop your skills and knowledge in specific areas of interest. Additionally, you will also have the chance to work on a Capstone Project, which will allow you to apply everything you have learned throughout the program plus your specialization, in a real-world scenario. Scholarship recipients are required to do at least one of the Specialization modules as it includes your capstone and mock technical interview. Other specialization modules will still be accessible if you would like to learn more than one as long as you have additional platform access time.
Attendance requirements
Receivers of scholarships should attend at least 1 stand-up per week OR 1 hour of Virtual Classroom OR 45min of total weekly Open Session time. In case it is impossible due to non-flexible personal schedules or emergency reasons, please inform us via the platform function in the Turing College internal Platform.
This requirement has been added because we see – both from learner feedback and more than a year of data – that while attending events can sometimes feel like a chore, it very strongly correlates with the ability to solve problems more quickly, maintain a more regular pace, and keep motivation up in general.
Open sessions attendance requirements
All learners are required to attend at least 2 open sessions during the first month of their program. These are the times during which you can freely drop-in to a call with a Junior Team Lead or Senior Team Leads and ask any questions that might be relevant to you.
Hiring at Lithuanian start-ups
Getting a Google scholarship means that you can rely on our endorsement & hiring support to fast-track you for Digital Marketing roles at Lithuanian start-ups. It is important to note that all Google scholarship recipients are obliged to secure a job at a Lithuanian start-up* (the list of start-ups learners will be encouraged to apply will be provided). This is a great opportunity for you to gain valuable experience and kickstart your career in the Digital Marketing industry.
Detailed information regarding hiring obligations for scholarship recipients can be accessed within the Learner's Guide (Hiring section). It is noteworthy that within this particular program, priority for employment opportunities is granted to Lithuanian start-ups as mentioned above.
*A startup company in Lithuania, exemplified by companies like Nord Security, Hosting, Vinted, and other smaller start-ups, is characterized by its innovative approach, often leveraging technology, and exhibiting scalability potential. These companies typically operate in various sectors such as cybersecurity, web hosting, an etc. You can find a list of start-ups in Lithuania here.