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How to get noticed by recruiters on LinkedIn

How to get noticed by recruiters on LinkedIn

Did you know that LinkedIn has a hidden score that affects how often recruiters see your profile? Many job seekers overlook this, but your LinkedIn visibility isn’t just about having a good profile; it’s also about how you engage on the platform.

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This score is called the Social Selling Index (SSI). While originally designed for salespeople, it also determines how well job seekers position themselves for opportunities.

Key insight: If your SSI is above 60, your profile becomes more discoverable in recruiter searches. The higher your SSI, the more LinkedIn pushes your profile in search results.

👉 Check your SSI score here (Yes, even if you're not in sales!)

 

How to improve your LinkedIn visibility and SSI score

The SSI score is based on 4 factors; here’s how to optimize each one:

1️⃣ Build a strong personal brand (be searchable!)

  • ✔️ Complete and optimize your profile:

    • Ensure ALL sections are filled out (Headline, About, Experience, Skills, Education).

    • Use keywords in your About section and job titles that align with the roles you’re applying for.

    • Have a strong profile picture & banner image (something related to your field).

  • ✔️ Post Weekly – even if you’re job searching!

    • Share insights about your learning, projects, or job search experience.

    • React to industry news and add your thoughts.

Challenge: Share one insight from your job search or a recent learning experience this week!

 

2️⃣ Grow your network strategically

  • ✔️ Connect with industry professionals:

    • Follow recruiters and hiring managers from companies you want to work at.

    • Engage with Turing College alums and professionals in your target field.

    • Use LinkedIn search filters to find professionals in your industry.

  • ✔️ Join and engage in LinkedIn groups:

    • Search for groups related to your field (UX Designers, Data Analysts, Digital Marketers).

    • Comment on posts and discussions to make your name recognizable.

Challenge: Connect with 5 new people in your industry this week and engage with their content!

 

3️⃣ Engage with insights (be visible!)

  • ✔️ Be active - comment on posts and interact:

    • Leave meaningful comments on posts from industry professionals.

    • Engage with job posts, career updates, or learning milestones.

    • Even a short comment like "Great insights! I’m also improving my SQL skills, thanks for sharing!" helps boost your visibility.

  • ✔️ Share your learning journey (recruiters notice this!)

    • If you’re upskilling, document your progress in posts.

Challenge: Leave a thoughtful comment on three posts related to your industry today!

 

4️⃣ Build meaningful relationships (don’t just add people!)

  • ✔️ Send personalized messages when connecting:

    • If applying to a company, message current employees to ask about their experience.

Challenge: Send three connection requests with a personalized message this week.

 

How long does it take to improve your SSI?

  • You can boost your SSI in just a few weeks with consistent effort.

  • Spending 10–15 minutes daily engaging with posts, optimizing your profile, and connecting with the right people will make a noticeable difference.

 

🚀 Final action steps:

Check your SSI score weekly and track your progress

Engage strategically; focus on quality over quantity

Use LinkedIn as a two-way street; give value (posts, comments), and you’ll get noticed in return

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Turing College