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The following conditions apply for Digital Marketing & Analytics program learners |
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Important: the exact structure and topics are expected to change regularly based on developing market needs and technologies. |
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Module 1: Introduction to Digital Marketing
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8%
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Sprint 1
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Getting started with Digital Marketing
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10%
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Sprint 2
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Advertising types & acquisition
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10%
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Sprint 3
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Customer lifecycle management + CRM
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Module 2: AI and Martech Fundamentals
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8%
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Sprint 1
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Google AI Essentials and Martech
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Module 3: Google Marketing Solutions
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10%
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Sprint 1
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Google measurement & reporting
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10%
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Sprint 2
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Google Search, Video and App Ads
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Module 4: Social Media Marketing Solutions
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8%
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Sprint 1
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Social Media Fundamentals
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Module 5: Affiliate Marketing
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8%
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Sprint 1
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Introduction to Affiliate Marketing
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Module 6: Performance Optimization: Marketing Analytics and CRO
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10%
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Sprint 1
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Marketing Analytics
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10%
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Sprint 2
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Conversion Rate Optimisation
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Module 7: Search Engine Optimization (SEO)
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8%
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Sprint 1
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Introduction to SEO
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Specialization Module: Advanced marketing analytics - Looker Studio
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Sprint 1
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SQL basics
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Sprint 2
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Marketing analytics and dashboards with Looker Studio
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Sprint 3
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Mock Interview
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Specialization Module: Advanced marketing analytics - PowerBI
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Sprint 1
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SQL basics
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Sprint 2
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Marketing analytics and dashboards with PowerBI
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Sprint 3
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Mock Interview
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Specialization Module: Advanced Conversation Rate Optimization (CRO)
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Sprint 1
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Sprint 2
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Mock Interview
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Specialization Module: Advanced Social Media
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Sprint 1
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Social Media Marketing Capstone
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Sprint 2
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Mock Interview
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Specialization Module: Advanced SEO
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Sprint 1
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Advanced SEO
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Sprint 2
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Mock Interview
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Specialization Module: Advanced Affiliate and Partnerships
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Sprint 1
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Advanced Affiliate and Partnerships
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Sprint 2
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Mock Interview
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*Turing College reserves the right to update and (or) amend the program curriculum and its structure as well as release new program versions. |
Detailed structure of the program can be found here - https://www.turingcollege.com/digital-marketing#
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Specialization modules
After completing the core part of the program, you will have the opportunity to choose a specialization module. The module is designed to help you further develop your skills and knowledge in specific areas of interest. Additionally, you will also have the chance to work on a Capstone Project, which will allow you to apply everything you have learned throughout the program plus your specialization, in a real-world scenario. Scholarship recipients are required to do at least one of the Specialization modules as it includes your capstone and mock technical interview. Other specialization modules will still be accessible if you would like to learn more than one as long as you have additional platform access time.
Attendance requirements
Receivers of scholarships should attend at least 1 stand-up per week OR 1 hour of Virtual Classroom OR 45min of total weekly Open Session time. In case it is impossible due to non-flexible personal schedules or emergency reasons, please inform us via the platform function in the Turing College internal Platform.
This requirement has been added because we see – both from learner feedback and more than a year of data – that while attending events can sometimes feel like a chore, it very strongly correlates with the ability to solve problems more quickly, maintain a more regular pace, and keep motivation up in general.
Open sessions attendance requirements
All learners are required to attend at least 2 open sessions during the first month of their program. These are the times during which you can freely drop-in to a call with a Junior Team Lead or Senior Team Leads and ask any questions that might be relevant to youTo be eligible for the Endorsement or to maintain your scholarship, it is essential that you actively engage with learning opportunities throughout the program. This includes regularly attending multiple learning events each month—such as stand-ups, open sessions, project reviews, or Virtual Classrooms. While there is no required number of events per month, we recommend aiming for 3–4 events monthly as a baseline.
Hiring at Lithuanian start-ups
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