Digital Marketing & Analytics Program
- Evita Rimkevičiūtė
- Sebastian Prieto
- Giedrius Žebrauskas
- Danielius Tuchta
Program Structure
Percentages represent an estimated time commitment required compared to the full program. Keep in mind that the real time spent can strongly differ based on the knowledge background of different learners.
UZT learners can learn more about their requirements by checking the UZT infopack
Batches starting 2024–10 and later
To receive a Turing College certificate, at least one Specialization module needs to be completed.
Percentages represent a rough size compared to other core module sprints
Module 1: Introduction to Digital Marketing | ||
8% | Sprint 1 | Getting started with Digital Marketing |
10% | Sprint 2 | Advertising types & acquisition |
10% | Sprint 3 | Customer lifecycle management + CRM |
Module 2: AI and Martech Fundamentals | ||
8% | Sprint 1 | Google AI Essentials and Martech |
Module 3: Google Marketing Solutions | ||
10% | Sprint 1 | Google measurement & reporting |
10% | Sprint 2 | Google Search, Video and App Ads |
Module 4: Social Media Marketing Solutions | ||
8% | Sprint 1 | Social Media Fundamentals |
Module 5: Conversion Rate Optimization (CRO) | ||
8% | Sprint 1 | Conversion Rate Optimization |
Module 6: Affiliate Marketing | ||
10% | Sprint 1 | Affiliate Marketing Fundamentals |
Module 7: Marketing Analytics | ||
10% | Sprint 1 | Marketing Analytics with Sheets |
Module 8: Search Engine Optimization (SEO) | ||
8% | Sprint 1 | Introduction to SEO |
Specialization Module: Advanced marketing analytics - Looker Studio | ||
| Sprint 1 | SQL basics |
| Sprint 2 | Marketing analytics and dashboards with Looker Studio |
| Sprint 3 | Mock Interview |
Specialization Module: Advanced marketing analytics - PowerBI | ||
| Sprint 1 | SQL basics |
| Sprint 2 | Marketing analytics and dashboards with PowerBI |
| Sprint 3 | Mock Interview |
Specialization Module: Advanced Conversation Rate Optimization (CRO) | ||
| Sprint 1 | Digital psychology and persuasion for conversion optimization |
| Sprint 2 | Mock Interview |
Specialization Module: Social Media Advertising | ||
| Sprint 1 | Social Media Advertising Capstone |
| Sprint 2 | Mock Interview |
Specialization Module: Advanced SEO | ||
| Sprint 1 | Advanced SEO |
| Sprint 2 | Mock Interview |
Specialization Module: Advanced Affiliate and Partnerships | ||
| Sprint 1 | Advanced Affiliate and Partnerships |
| Sprint 2 | Mock Interview |
Turing College reserves the right to update and (or) amend the program curriculum and its structure as well as release new program versions in order to better meet the demands of the job market or optimize the learning experience.
Batches starting 2024–09 and later
To receive a Turing College certificate, at least one Specialization module needs to be completed.
Percentages represent a rough size compared to other core module sprints
Module 1: Introduction to Digital Marketing | ||
8% | Sprint 1 | Getting started with Digital Marketing |
10% | Sprint 2 | Advertising types & acquisition |
10% | Sprint 3 | Customer lifecycle management + CRM |
Module 2: AI and Martech Fundamentals | ||
8% | Sprint 1 | Google AI Essentials and Martech |
Module 3: Google Marketing Solutions | ||
10% | Sprint 1 | Google measurement & reporting |
10% | Sprint 2 | Google Search, Video and App Ads |
Module 4: Social Media Marketing Solutions | ||
8% | Sprint 1 | Social Media Fundamentals |
Module 5: Affiliate Marketing | ||
8% | Sprint 1 | Introduction to Affiliate Marketing |
Module 6: Performance Optimization: Marketing Analytics and CRO | ||
10% | Sprint 1 | Marketing Analytics |
10% | Sprint 2 | Conversion Rate Optimisation |
Module 7: Search Engine Optimization (SEO) | ||
8% | Sprint 1 | Introduction to SEO |
Specialization Module: Advanced marketing analytics - Looker Studio | ||
| Sprint 1 | SQL basics |
| Sprint 2 | Marketing analytics and dashboards with Looker Studio |
| Sprint 3 | Mock Interview |
Specialization Module: Advanced marketing analytics - PowerBI | ||
| Sprint 1 | SQL basics |
| Sprint 2 | Marketing analytics and dashboards with PowerBI |
| Sprint 3 | Mock Interview |
Specialization Module: Advanced Conversation Rate Optimization (CRO) | ||
| Sprint 1 | Advanced Conversation Rate Optimization (CRO) |
| Sprint 2 | Mock Interview |
Specialization Module: Social Media Advertising | ||
| Sprint 1 | Social Media Advertising |
| Sprint 2 | Mock Interview |
Specialization Module: Advanced SEO | ||
| Sprint 1 | Advanced SEO |
| Sprint 2 | Mock Interview |
Specialization Module: Advanced Affiliate and Partnerships | ||
| Sprint 1 | Advanced Affiliate and Partnerships |
| Sprint 2 | Mock Interview |
Turing College reserves the right to update and (or) amend the program curriculum and its structure as well as release new program versions in order to better meet the demands of the job market or optimize the learning experience.
Batches starting before 2024–09
Note, some learners might have elements from the “2024-09 and later” batch structure
To receive a Turing College certificate, at least one Specialization module needs to be completed.
Module 1: Introduction to Digital Marketing | ||
8% | Sprint 1 | Getting started with Digital Marketing |
10% | Sprint 2 | Advertising types & acquisition |
10% | Sprint 3 | Customer lifecycle management + CRM |
Module 2: Google Marketing Solutions | ||
8% | Sprint 1 | Google measurement & reporting |
6% | Sprint 2 | Google Search and Display Advertising |
6% | Sprint 3 | Google Video Advertising & Google App Advertising |
Module 3: AI and Martech Fundamentals | ||
8% | Sprint 1 | Google AI Essentials and Martech |
Module 4: Search Engine Optimization (SEO) | ||
8% | Sprint 1 | Introduction to SEO |
Module 5: Social Media Marketing Solutions | ||
8% | Sprint 1 | Social Media Fundamentals |
Module 6: Performance Optimization: Affiliate Strategies, Analytics, and CRO | ||
8% | Sprint 1 | Affiliates Marketing Fundamentals |
10% | Sprint 2 | Analysing Data using Spreadsheets |
10% | Sprint 3 | Introduction to Conversion Rate Optimization (CRO) |
Specialization Module: Advanced marketing analytics - Looker Studio | ||
| Sprint 1 | SQL basics |
| Sprint 2 | Marketing analytics and dashboards with Looker Studio |
| Sprint 3 | Mock Interview |
Specialization Module: Advanced marketing analytics - PowerBI | ||
| Sprint 1 | SQL basics |
| Sprint 2 | Marketing analytics and dashboards with PowerBI |
| Sprint 3 | Mock Interview |
Specialization Module: Advanced Conversation Rate Optimization (CRO) | ||
| Sprint 1 | Digital psychology and persuasion for conversion optimization |
| Sprint 2 | Heuristic analysis frameworks |
| Sprint 3 | Mock Interview |
Specialization Module: Advanced Social Media | ||
| Sprint 1 | Social Media Marketing Capstone |
| Sprint 2 | Mock Interview |
Specialization Module: Advanced SEO | ||
| Sprint 1 | Advanced SEO |
| Sprint 2 | Mock Interview |
Specialization Module: Advanced Affiliate and Partnerships | ||
| Sprint 1 | Advanced Affiliate and Partnerships |
| Sprint 2 | Mock Interview |
Turing College reserves the right to update and (or) amend the program curriculum and its structure as well as release new program versions in order to better meet the demands of the job market or optimize the learning experience.
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