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📊 Data Analytics – Marketing spend poptimizationoptimization: Developed a model to optimize marketing strategies by predicting customer responses using SQL and Python for data analysis. Applied machine learning algorithms (e.g., decision trees) to enhance the model’s predictive accuracy. Although this project was academic in nature, it provided valuable insights into how targeted strategies could improve customer engagement, preparing me for real-world applications in marketing analytics. The project was hosted on GitHub, where you can find the code and detailed reports on the analysis conducted. GitHub Repository (anchor link to text) 📱 Web Development – Responsive e-commerce website: Built a fully responsive e-commerce website for a local business as part of a capstone project. The site allowed customers to browse products, make purchases, and track their orders. Used HTML, CSS, JavaScript, and React to build the front-end, and integrated a back-end using Node.js and Express to handle user authentication and payments. The website was designed to be mobile-friendly, ensuring a seamless experience across all devices. This project showcased proficiency in full-stack development and responsive design. GitHub Repository (anchor link to text) 📊 Data Science – Predictive analytics for customer churn: Developed a predictive analytics model to identify potential customer churn using Python and machine learning algorithms (decision trees, random forests). Cleaned and processed large datasets using Pandas, visualized trends with Matplotlib, and tested the model's accuracy with various evaluation metrics. The model achieved 85% accuracy, offering businesses a proactive approach to retaining customers. This project provided practical experience in machine learning, data cleaning, and building predictive models. GitHub Repository (anchor link to text) 🔧 Data Engineering – Data pipeline for sales analytics: Designed and built a data pipeline to automate the extraction, transformation, and loading (ETL) of sales data from various sources into a central data warehouse using Python and Apache Airflow. Utilized SQL for querying and transforming data, ensuring data integrity and optimizing performance. This pipeline reduced manual data processing time by 30%, allowing the business to make faster, data-driven decisions. The project showcased proficiency in building scalable data pipelines and automating ETL processes. GitHub Repository (anchor link to text) (link to pipeline code and documentation). 📊 Digital Marketing – Campaign performance analysis: Conducted a comprehensive analysis of digital marketing campaigns to evaluate the effectiveness of different strategies. Analyzed data from Google Analytics, social media platforms, and email marketing tools to identify trends, conversion rates, and audience engagement. Created detailed reports using Tableau to visualize key metrics and insights. The analysis led to the recommendation of optimized targeting strategies, potentially increasing engagement by 15%. This project demonstrated skills in data analysis, visualization, and marketing performance evaluation. GitHub Repository (anchor link to text) (link to analysis reports and visualizations). |
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