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Social Media Advertising Platforms: Experience with platforms such as Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads, etc.
Analytical Tools: Proficiency in tools like Google Analytics, platform-specific analytics dashboards, and other performance tracking software.
Marketing Automation Tools: Experience with tools that automate and optimize advertising workflows and reporting.
Project Management Tools: Proficiency in tools like Asana, Trello, or http://Monday.com to manage ad campaign tasks and timelines.
SEO Specialist
Role:
An SEO Specialist is responsible for improving a website’s visibility in organic search results by optimizing its content, structure, and technical elements. The role involves performing keyword research, conducting site audits, and implementing on-page and off-page SEO strategies to increase search engine rankings and drive traffic. The SEO Specialist works closely with content creators, web developers, and marketing teams to align SEO efforts with broader marketing goals, ensuring improved organic performance, traffic growth, and conversion rates.
Skills:
Analytical Skills: Proficiency in analyzing SEO performance metrics and web analytics data; ability to identify trends, keyword opportunities, and insights from traffic patterns to improve rankings and organic search visibility.
Technical SEO Skills: Strong knowledge of website architecture, HTML, CSS, and JavaScript; understanding of key technical aspects like site speed, crawlability, mobile-first indexing, and structured data implementation.
Communication Skills: Excellent written and verbal communication to effectively collaborate with content creators, developers, and marketing teams; ability to articulate SEO recommendations and results clearly to non-technical stakeholders.
Keyword Research & Content Optimization: Deep understanding of keyword research tools (e.g., Ahrefs, SEMrush, Google Keyword Planner) and content optimization techniques; ability to align content with search intent and user behavior to improve rankings.
Problem-Solving Skills: Capability to diagnose SEO issues (such as indexing, ranking drops, or site structure problems) and apply strategic solutions to overcome them; proactive in finding opportunities for improving organic performance.
Strategic Thinking: Ability to develop and execute long-term SEO strategies that align with overall business objectives; experience in competitive analysis, content planning, and link-building strategies to enhance search rankings.
Technologies:
SEO Tools: Experience with tools such as Google Search Console, Ahrefs, SEMrush, Screaming Frog for tracking and optimizing website performance, keywords, and backlinks.
Web Analytics Tools: Proficiency in Google Analytics, Looker Studio, and other reporting platforms to monitor traffic, conversions, and user behavior on the site.
CMS & Web Development: Familiarity with popular CMS platforms (e.g., WordPress, Webflow, Shopify) and basic knowledge of HTML/CSS for making SEO-related adjustments.
SEO Automation & Reporting Tools: Experience with tools that automate technical audits, keyword tracking, and performance reporting for scaling SEO efforts.
Project Management Tools: Proficiency in tools like Asana, Trello, or http://Monday.com to manage SEO projects, tasks, and timelines effectively.
Affiliate and Partnership Specialist
Role: Affiliate manager
An affiliate manager is responsible for overseeing an organization's affiliate marketing program. This role involves managing relationships with affiliate partners, optimizing performance, and ensuring that the affiliate program meets the company's strategic objectives. Affiliate manager plays a crucial role in driving traffic and revenue through affiliate channels by recruiting, supporting, and retaining affiliates.
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Affiliate management platforms
Analytical tools
CRM systems
Marketing automation tools
CMS (content management systems)
Project management tools
Role: Junior affiliate manager
Junior affiliate manager is an entry-level role within the affiliate marketing team, responsible for supporting the affiliate manager in various tasks related to managing and optimizing an affiliate program. This position is ideal for individuals who are new to the field but eager to learn and grow within the affiliate marketing industry.
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Communication and presentation skills
CRO Specialist
A CRO Specialist is responsible for improving website or app conversion rates through analysis, testing, and optimization. The role involves gathering data through various sources, such as user behavior tracking, A/B testing, and analytics, to identify areas for improvement. CRO specialists work closely with marketing, design, and development teams to create data-driven strategies aimed at enhancing user experience (UX), increasing customer engagement, and driving more conversions.
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Data analysis: Ability to interpret data from tools like Google Analytics, uncover insights, and drive CRO strategies.
A/B & Multivariate testing: Design, execute, and analyze experiments to optimize user interactions.
UX/UI Design: Strong understanding of design principles to enhance user experience and interface.
Conversion funnel optimization: Identify and improve drop-offs within the user journey.
Hypothesis testing: Formulate, validate and prioritize hypotheses based on research and data.
Behavioral analysis: Use heatmaps, session recordings, and feedback for optimization.
Segmentation and personalization: Target different audience groups with personalized strategies.
Project management: Collaborate with teams and communicate results to stakeholders.
Data visualization: Present CRO results through clear, actionable reports.
Technologies
Analytics: Google Analytics, Adobe Analytics, Mixpanel.
A/B testing: Optimizely, VWO, AB tasty, Kameleon.
Heatmaps and recordings: Hotjar, Mouseflow, Clarity, Crazy Egg, FullStory.
UX/UI design: Figma, Sketch, Adobe XD, Miro.
User feedback: Usertesting, Qualaroo, UsabilityHub.
Reporting: Google slides, Looker, Tableau,